Digitalization is one of the key elements that lead to a company’s growth. It really is more than the removal of daily news and applying computers to log info – it is about creating a new means of doing business that focuses on client satisfaction, internal connection, and the flow details. It is regarding being more effective, gaining visibility over business spend and making decisions with accurate numbers, and connecting your entire team into a common mission that drives international growth.

This can be a dynamic process that alterations the ways companies create and capture benefit in the marketplace. It can possibly accelerate the obsolescence of an firm’s current business model (BM). As digitalization has the probability of influence a company’s competitive standing, firms has to be constantly conscious of digitalization’s impact on their BMs and the bordering business environment.

To explore the effects of digitalization on a firm’s BM, qualitative empirical data were accumulated from doze interviewees working in two particular industries, automobile and press. Due to the fact that equally industries are seen as a different business models, this research design and style allowed for a great in-depth comparison of how digitalization impacts the building blocks of a firm’s BM.

The selection interviews revealed that inside the media industry, the impact of digitalization was felt many clearly pertaining to value creation and benefit capture elements. This was principally due to the fact that the news flash industry locations strong focus on the customer channel, thus causing digitalization to have an early impact on the company’s BM.